Privacy
What we collect,
and what we
We collect what we need to answer an application and build a uniform. Nothing is sold, and we do not build advertising audiences from it.
Last updated 14 August 2026.
What we collect
When you apply. The application form asks for your program name, your name, email address, phone number (optional), number of competing athletes, seasons in operation, your first competition date, and a budget per athlete (optional). You choose what to put in it.
When you browse. We count page views. Our own analytics records only the page path and the date — no cookies, no device fingerprint, no identifiers, and nothing that can be traced back to a person. We cannot tell who visited, only how many times a page was opened.
Automatically, by our host. Vercel, which serves this site, keeps standard server logs that include IP addresses for a short period for security and troubleshooting.
We do not collect payment card details, government identifiers, or any information about the athletes in your program through this website.
Cookies and advertising
We advertise on Google. If you reach this site by clicking one of our ads, Google adds a click identifier to the web address, and we use Google's conversion tracking to see that the click led to an application. That tag sets a first-party cookie on this domain so a click and an application can be matched up.
It measures advertising only. We have turned off ad personalisation, and we do not run remarketing — we are not building an audience to follow you around other websites, and we do not use these cookies to identify you as a person.
We also keep the click identifier alongside your application so we can tell Google which applications were a good fit. That helps our advertising find programs like yours instead of everyone.
Nothing else on the site sets a cookie. There is no analytics cookie and no third-party tracker on these pages. The only other cookie we set anywhere is a sign-in cookie on our own staff admin area, which visitors never reach.
Turning it off. Block cookies for this site in your browser and the conversion cookie will not be set — the site works exactly the same. You can also turn off ad personalisation across Google at myadcenter.google.com.
Who else sees it
We use a small number of service providers to run the site. They process data on our instructions and we do not sell information to anyone.
- Vercel — hosting, serving the site and running the application form.
- Upstash — the database that stores applications.
- Resend — sends us an email when an application arrives.
- Google — advertising measurement. If you arrive from one of our ads, Google receives the fact that a click resulted in an application, and the click identifier that links the two.
- Google Fonts — the site loads two typefaces from Google's servers, which means your browser contacts Google and Google receives your IP address in the process. No cookie is set by this.
We may also disclose information if the law requires it.
How long we keep it
Applications are kept while we are considering them and for the life of any working relationship that follows, because we hold your pattern, colors and approved design on file for future roster additions. If you are not accepted, or you ask us to, we delete your application.
Page-view counts are aggregate numbers only. They are not tied to a person and are not deleted, because there is nothing personal in them to delete.
Your choices
Email christian@vaultcheer.com and we will tell you what we hold about you, correct it, or delete it. You do not need to give a reason, and we will not make it difficult.
California. We do not sell personal information, and we do not share it for cross-context behavioural advertising — we have deliberately left remarketing and ad personalisation switched off. To exercise any CCPA or CPRA right, email us at the address above.
Depending on where you live you may have additional rights — for example under the California Consumer Privacy Act or the UK and EU GDPR — including the right to a copy of your data and the right to object to how we use it. The same email address covers all of it.
Children. This site is aimed at coaches, gym owners and program directors, not at athletes. We do not knowingly collect information from anyone under 13. If you believe a child has sent us information, email us and we will remove it.
Questions about
any of
Email christian@vaultcheer.com. A person reads it.